DRTV
J13 is a leader in the new generation of creative thinking for Direct Response Television (DRTV) and infomercial advertising. Unlike traditional TV advertising, DRTV campaigns are designed to encourage viewers to pick up the phone and order the product or service directly. The UK has two current DRTV formats: 30 minute ‘longform’ infomercials, and the ‘short form’ (up to a maximum of 3 minutes).
J13’s production methods increase the odds of success. We see DRTV as a ‘creative science’, where the formulas required to create a compelling story are combined with sound experience and a fresh infusion of creative ideas.
Developing a DRTV campaign requires the ability to consider a vast range of elements: creative content, offer configuration, media planning, back end potential, telemarketing options, scripting alternatives and more besides.
Rather than providing fragmented advice, J13 provides proven ‘big picture’ experience to give DRTV marketers the most cost effective and creative avenues to success. Under one roof, we provide infomercial and commercial production, studios, strategic campaign and marketing management, expert telemarketing scriptwriting, compliance, testing and analysis.
J13 delivers more than master tapes – we deliver sales.
J13’s production methods increase the odds of success. We see DRTV as a ‘creative science’, where the formulas required to create a compelling story are combined with sound experience and a fresh infusion of creative ideas.
Developing a DRTV campaign requires the ability to consider a vast range of elements: creative content, offer configuration, media planning, back end potential, telemarketing options, scripting alternatives and more besides.
Rather than providing fragmented advice, J13 provides proven ‘big picture’ experience to give DRTV marketers the most cost effective and creative avenues to success. Under one roof, we provide infomercial and commercial production, studios, strategic campaign and marketing management, expert telemarketing scriptwriting, compliance, testing and analysis.
J13 delivers more than master tapes – we deliver sales.